1/15/2024 0 Comments How to read a retail planogramIn addition, the merchandising department, while working with planograms, is able to constantly analyze the layout, as well as track the key sales indicators and inventory. So, the managers who are responsible for the in-store layout of goods will constantly monitor the goods' on-shelf availability and will know the exact place of each item. This is a schematic plan for placing goods on a shelf or a so-called road map for store managers, who are directly involved in the process of laying out goods according to the planogram. Planograms help organize the display of goods and make it attractive to customers using the rules of merchandising, marketing, and psychology.Ī planogram (POG) is a visual merchandising tool for product placement in a store. Retailers use planograms to maximize their selling space.
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